Haunted Zoo
Full Ecommerce
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Project Highlights

The Haunted Zoo website is an immersive digital platform that showcases the unique artistic creations of Jeff Denomme, including original characters and artwork. Combining modern design with powerful backend functionality, the website offers a seamless experience for visitors and customers alike.

  • Content Management: Built on WordPress with Advanced Custom Fields (ACF) for dynamic and structured content.

  • E-Commerce: Powered by WooCommerce for secure online sales with PayPal and card payment options.

  • Responsive Design: Optimized for all devices using Bootstrap, ensuring a seamless user experience.

This combination of technologies ensures that the Haunted Zoo website is not only visually engaging but also functional, responsive, and secure, providing visitors with an optimal browsing experience.

  • Visuals: High-quality artwork and imagery enhanced with Adobe Photoshop and Illustrator.

  • Interactivity: JavaScript and jQuery add dynamic, engaging features to the site.

  • Performance: Cloudflare ensures fast loading and security; Google Analytics tracks user behavior.

  • SEO & Marketing: Yoast SEO boosts visibility, and Contact Form 7 facilitates user engagement


 

Why Running Your Own E-Commerce Platform is Cheaper than Using Shopify


  • Lower Monthly Costs

    • Shopify: Charges $39–$399/month + transaction fees unless you use Shopify Payments.

    • Self-Hosted: Hosting starts at $10–$50/month with no extra platform fees.



  • No Transaction Fees

    • Shopify charges additional fees per sale unless you use their payment gateway.

    • Self-hosted platforms like WooCommerce only require standard payment processor fees (e.g., Stripe or PayPal).



  • More Affordable Customization

    • Shopify apps and themes often have monthly fees.

    • Self-hosted platforms let you use free or one-time-cost plugins and themes.



  • Full Ownership and Control

    • Shopify limits customization and owns your data.

    • Self-hosted solutions give you complete control over your site and scalability.



  • Scalability Without Extra Fees

    • Shopify charges more as you grow.

    • Self-hosted solutions let you scale cost-effectively by upgrading hosting or adding tools.



  • Cheaper Shipping Integration

    • Shopify charges for advanced shipping features.

    • Self-hosted platforms can integrate tools like ShipStation without extra platform fees.



E-Commerce Functionality


  • WooCommerce Integration:

    • Enables secure and efficient online sales of merchandise and artwork.

    • Supports payment options via PayPal and major credit/debit cards.

    • Customizable product pages ensure a seamless shopping experience for users.




Media and Graphics



  • High-Quality Visuals:

    • Artwork and imagery are optimized using Adobe Photoshop and Illustrator, showcasing Jeff Denomme’s creations in high definition.



  • Custom Artwork Presentation:

    • Unique layouts and galleries enhance the display of the Haunted Zoo’s signature characters and art pieces.







SEO and Marketing Tools





    • Yoast SEO: Ensures content is optimized for search engines, improving visibility and organic reach.

    • Contact Form: Provides an easy-to-use and reliable contact form for customer inquiries and feedback.



Project Technology


  • Backend: WordPress


    • Content Management: WordPress serves as the backend, enabling efficient management of content such as artwork galleries, character details, and merchandise.

    • E-Commerce Integration: WooCommerce powers the online store, providing secure payment processing through PayPal and major credit cards.

    • Custom Plugins: Custom WordPress plugins extend functionality for tailored features such as product management and dynamic content display.

    • Database: MySQL is used to manage the database, ensuring efficient storage and retrieval of site data.





    Frontend: WordPress and Custom Enhancements


    • Responsive Design: Built with Bootstrap and custom CSS to ensure a seamless user experience across desktops, tablets, and mobile devices.

    • Interactive Features:

      • JavaScript and jQuery add dynamic, interactive elements to enhance user engagement.

      • SASS is used for scalable and maintainable styling.



    • High-Quality Visuals: Adobe Photoshop and Illustrator are used to optimize images and graphics, ensuring a visually stunning presentation of artwork and characters.





    Performance and Analytics


    • Performance Optimization: Cloudflare’s CDN accelerates loading times and provides security against online threats.

    • Traffic Monitoring: Google Analytics tracks visitor behavior and site performance, helping optimize the user experience.





    Technology Integration Highlights


    • Dynamic Content Management: WordPress and Advanced Custom Fields (ACF) enable structured and dynamic content updates.

    • Cross-Device Optimization: Bootstrap and responsive design principles ensure a seamless experience across all devices.

    • Secure E-Commerce: WooCommerce provides a reliable platform for merchandise sales with secure payment options.

    • Scalability: The architecture supports easy content updates, additional product categories, and future feature expansions.





    Why This Stack?


    • WordPress: Allows easy content updates for administrators without requiring technical expertise.

    • WooCommerce: Provides a robust and secure solution for online sales.

    • Responsive Design: Ensures accessibility and usability for all visitors, regardless of device.

    • Cloudflare and Analytics: Enhance performance, security, and insight into user behavior.




Project Tech Stack

Advanced Custom Fields (ACF)
Adobe Photoshop
Bootstrap
Cloudflare
CSS3
Custom REST APIs
Custom WordPress Plugins
Google Analytics
HTML5
JavaScript
jQuery
MySQL
PayPal
PHP
SASS
ShipStation
WooCommerce
WordPress
Yoast SEO
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